QUITE SIMPLY, if your target market is the Chinese elite, FORTUNE CHARACTER provides the ultimate communication opportunity.
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THE NEW GENERATION OF AFFLUENT CHINESE VISITORS
London is one of the World’s most desired destinations for the Chinese elite. The unique style and history of the city, combined with the World’s most exclusive and exciting shops, restaurants and clubs, makes it an essential experience for all seeking the sophistication that matches their wealth.
Better than anywhere else in the World, London captures the best of the traditional and mixes it with the ultra-contemporary. Classical buildings have been converted into modern and luxurious hotels; Savile Row tailors maintain their sartorial lead while cutting edge fashion designers in the city’s eastern reaches create tomorrow’s trends in global couture. Our Capital has tremendous appeal to the rich of China.
Estate agents are reporting a continual increase in Chinese visitors purchasing top-end properties, not only for investment but also for their children, who are being placed in some of the best educational establishments in the world. And it isn’t just property. The unusually high propensity of Chinese visitors to purchase art, antiques, fine wines, luxury motor cars and a host of other exemplary products and services is helping grow sales while domestic pockets are ever-more shallow.
And while London serves as a magnet for consumption, the rest of Britain delivers the most iconic rural experiences in the World. Staying in country house hotels, the choice pleasures are golf, racing and field sports. In a great many ways, the Chinese elite shares the tastes and interests of the British ‘Golden Age’ and the enormous wealth needed to support them. And where is better placed to deliver them than here.
THE CHINESE ELITE ARE COMING TO THE UK. FORTUNE CHARACTER PROVIDES THE ULTIMATE COMMUNICATION OPPORTUNITY TO PROMOTE YOUR OWN ASPECTS OF THE ‘BEST OF BRITISH’ AS THEY MAKE THEIR PLANS.