QUITE SIMPLY, if your target market is the Chinese elite, FORTUNE CHARACTER provides the ultimate communication opportunity.
"An extraordinary and insightful Luxury in China Summit drew to a close at a power-packed awards Gala Dinner." ... read more from THE NEWS page.
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LATEST NEWS & UPDATES
FORTUNE CHARACTER LUXURY SUMMIT
An extraordinary and insightful Luxury in China Summit drew to a close at a power-packed awards Gala Dinner. The event was organised by Fortune Character Institute, a leading authority on the spending habits of China's wealthy. The conference drew an audience of over 300 wealthy consumers, brand companies and advertising and media executives.
Source @ The Moodie Report.
FORTUNE CHARACTER RELEASES THE CHINA LUXURY CARS REPORT
Fortune Character, which specialises in lifestyle studies of the Chinese rich released the luxury report on Wednesday in Beijing. According to China's wealthy, Rolls-Royce is the number one luxury car brand followed by Bentley, Ferrari, Lamborghini and Porsche.
Source @ China Daily
CHINA HIGH-END WINE REPORT
The news conference of China High-End Wine Report reveals that France holds 48.8% market share of imported wine. The report recently issued by Fortune Character announced that the already red-hot market will only continue growing.
Source @ Jing Daily
FORTUNE CHARACTER RELEASES TOP WATCH REPORT
Telling time is about the last reason that affluent Chinese give for buying luxury watches according to the China Top Watch Report. " the first reason stated by our respondents for luxury watch shopping is to match their outfit" said Dr Zhou Ting, associate professor at the University of International Business and Economics in Beijing , lead author of the report and Director of Fortune Character Institute.
Source @ China Daily
THE FORTUNE CHARACTER “ LUXURY MARKET IN CHINA” SUMMIT IS A RESOUNDING SUCCESS
The Fortune Character China Luxury Report was released at the Fortune Character Luxury Summit in Shanghai on the 21st of November and is the most authoritative report on the habits of wealthy Chinese available anywhere. Researched and produced with the co-operation of Beijing University, it combines a wealth of statistical data with the results of 1,400 interviews with elite citizens drawn from the Fortune Character membership. It constitutes the most extensive and in-depth study into luxury consumption in China ever conducted. The report provides a unique and powerful insight into the lifestyles of the Chinese elite in general, and Fortune Character members in particular. Extracts of the report have been published in the November edition of Fortune Character magazine. The full report will be available in Mandarin and English in January 2012.
At the Summit, Fortune Character CEO Yao Shifeng addressed the assembled FC members, leading entrepreneurs, press and luxury brand owners of the greatest names in top-end lifestyles. These included Christian Dior, Azimut Yachts, Bottega Veneta, Brooks Brothers, Virgin Atlantic , Ducati and Rolex; providing a perfect illustration of the pull of the Fortune Character audience. Perhaps one of the most significant additions to the programme was Mr. Wang Chaoyong, CEO of China Equity and popularly known as the 'King of Investing' in China. He had chosen to launch his America's Cup syndicate at the Luxury Summit because the FC membership is the largest single group of individuals possessing the necessary wealth, available anywhere in China. Read more >>>
FORTUNE CHARACTER UK
Fortune Character is now fully represented for the first time in the UK.
Goldman Sacks predicts the Chinese will be buying a third of the world's luxury goods in less than a decade.
Top stores cash in on China's big spenders by employing Mandarin speakers. The Asian visitors are expected to spend £165 million in London this year ~ a figure likely to double by 2013.
UK TRADE & INVESTMENT
UK and Chinese firms sign deals worth over £2.6 billion
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Chinese are swooping on London and buying up expensive properties for themselves and their children. Read more >>>
FORTUNE CHARACTER READERS ARE HIGHLY ACQUISITIVE, WITH SOPHISTICATED TASTES AND THE REQUISITE WEALTH TO INDULGE THEM – A PERFECT AUDIENCE FOR PURVEYORS OF LUXURY GOODS AND EXPERIENCES.