QUITE SIMPLY, if your target market is the Chinese elite, FORTUNE CHARACTER provides the ultimate communication opportunity.
"An extraordinary and insightful Luxury in China Summit drew to a close at a power-packed awards Gala Dinner." ... read more from THE NEWS page.
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A SNAPSHOT OF FORTUNE CHARACTER'S READERS
Average age is 39 (15 years younger than their counterparts outside China and considerably more open to new ideas, trends and brands)
The male/female ratio is 70/30
90% are business owners and entrepreneurs
65% are educated to college diploma level or higher
Watches, jewellery, red wine, cars and Chinese art are the most collected articles. On average they own three cars and 4.4 luxury watches; 67% of them collect fine wines and spirits
Favourite brands include Louis Vuitton, Hermes, Chanel, Gucci, Cartier, Patek Philippe, Bulgari and Mont Blanc -luxury brand recognition among readers is growing by 20% per year, providing a huge opportunity for new entrants to the market
Preferred leisure activities are travel, golf and swimming (the average golf handicap is 26) and participation in all forms of sport is growing rapidly
They take an average of 16 days holiday a year. Primary overseas destinations are Europe and USA
80% are in favour of educating their children outside China: the UK is the preferred choice for schooling; USA is top for university
FORTUNE CHARACTER READERS ARE HIGHLY ACQUISITIVE, WITH SOPHISTICATED TASTES AND THE REQUISITE WEALTH TO INDULGE THEM – A PERFECT AUDIENCE FOR PURVEYORS OF LUXURY GOODS AND EXPERIENCES.